my-vpa Academy Google Ads

Online Marketing Assistance: all assistance activities that occur in the context of online advertising. This includes activities such as: Planning and creating content, designing templates, defining workflows, creating and monitoring campaigns according to specifications. For details please refer to the competency description on our Website. This tutorial consists of two parts and lasts about 60 minutes:

1. In the first part you will learn the basics of how to create a Google Ads campaign with the help of a YouTube tutorial. Duration: approx. 45 minutes.
2. In the second part you will demonstrate your newly acquired knowledge. Duration: max. 15 minutes.

If you have passed this competency check and the Keyword Research and Ad Extension tutorials (both still in progress), you will receive the Online Advertising competency and the Google Ads tool with basic knowledge. If your knowledge was not sufficient, we’ll let you know what the problem was so you can improve in those areas and try again later.

What do you get out of it?
If you get the Online Advertising competency, you 1) add another competency to your profile, 2) you become more attractive for cooperation with new customers, 3) you get the chance to do jobs in this field and 4) jobs in this field are paid at a factor of 1.2 (for the customer factor of 1.3).

Ready? Then go for it! 🙂